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jueves, 5 de junio de 2014

Historia de Supermercados Santa Isabel

Santa Isabel es una cadena de supermercados chilena, propiedad de la división de supermercados del consorcio Cencosud, cuenta con presencia en Chile, Perú y Ecuador. 

Santa Isabel fue fundada en Valparaíso en 1976 por Eduardo Elberg Sociedad como una Sociedad de Responsabilidad Limitada., comienza la explotación de un pequeño autoservicio de abarrotes, que contaba con una dotación de cinco personas y una caja registradora.

Hasta mediados de la década de 1990 mantuvo un crecimiento orgánico y presencia entre la V Región de Valparaíso y la X Región de Los Lagos.

En 1996 comienza un agresivo plan de expansión tanto nacional como internacional. Dentro de los hitos de esta época están la apertura a la Bolsa de Comercio, el ingreso a la Región Metropolitana, el ingreso a Perú y la apertura de locales en Paraguay (bajo la enseña Supermercados Stock). En julio de 1996 compra la cadena Multimarket que operaba 25 locales en Santiago y el sur del país bajo las enseñas Multimarket y Gigante. En septiembre de aquel año compra la cadena Marmentini Letelier, con 10 locales en la Región Metropolitana y en San Antonio. En el plano internacional, la empresa abre sus primeras sucursales en Ecuador. En 1997 es adquirida por el grupo Velox, propietario de la argentina Disco.

Hacia finales de la década de 1990, opera 63 locales en Chile bajo las marcas Santa Isabel en Paraguay como Supermercado Stock,además de las operaciones en Perú y Ecuador. En el año 1999 es adquirida por Royal Ahold mediante la compra de Disco Argentina. Posteriormente, Santa Isabel absorbe las operaciones de Supermercados Agas (propietaria también de Supermercados Uriarte). La empresa comienza a operar la enseña Tops en hipermercados, desapareciendo la marca Stock. 

Cencosud adquirió en 2003 la totalidad de los supermercados Santa Isabel y Tops en Chile. Los locales de Santa Isabel, al ser supermercados de proximidad, se complementarían con la cadena de hipermercados Jumbo, al poseer diferentes ubicaciones y abarcar distintas necesidades de compra de la población.

Luego de que Cencosud adquiriera el 2004 las cadenas de supermercados Las Brisas, Extra y Montecarlo, estas se unificaron bajo la marca Santa Isabel. Lo mismo sucede con la cadena Economax, adquirida en 2006.

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